Digital Advertising Alliance Releases Guidance on the Application of Its Self-Regulatory Principles to the Mobile Environment Notice and Choice Required for Collection of Cross-Application, Precise Location, and Personal Directory Data

On July 24, 2013, the Digital Advertising Alliance (DAA), comprised of the largest media and marketing trade associations in the U.S., released new guidance regarding mobile and other devices (Mobile Guidance). The Mobile Guidance explains how the...
By: Tonia Klausner